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MEDIA INVITE 

DOORSTOP INTERVIEWS, 

PHOTO & VISION OPPORTUNITIES                                                                                 

EMBARGOED: 11:01AM AEDT, MONDAY, OCTOBER 27, 2025 

                                                                                                        

Two in Five Missing Vital Bone Tests
Assistant Minister Rebecca White and Olympic Champion Sally Pearson OAM to headline national bone health report launch

You’re invited to Parliament House for the official

launch of Healthy Bones Australia’s Know Your

Bones Community Risk Report (Fourth Edition 2025) -

revealing new national data on osteoporosis risk,

diagnosis and treatment gaps affecting

Australians, especially women aged 50+.

 

🏛️ WHEN:  Monday, 27 October 2025 |

                   11:00 – 11:30am
📍 WHERE: Senate Courtyard (28K), Parliament

                    House, Canberra
🤝 HOST: Parliamentary Friends of Bone Health

This special event will feature Assistant Minister

for Health and Aged Care Rebecca White,

who will announce an Albanese Government investment in Healthy Bones Australia - alongside Olympic Gold Medallist Sally Pearson OAM, leading clinicians, patients, and policymakers.

Key findings from more than 126,500 Australians1:
•    Nearly half of all minimal trauma fractures occur in people aged 50–69
•    2 in 5 did not receive a bone density test after fracture
•    Only 14% were prescribed osteoporosis medication post-fracture
•    98% had at least one modifiable risk factor - such as low calcium, inactivity, smoking, or vitamin D deficiency

This launch marks a united national effort to boost bone health awareness, prevention, and early testing - empowering Australians to stay strong, active, and fracture-free.

 

🎥 Photo, vision, and interview opportunities available (see overleaf).

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DOORSTOP INTERVIEWS, PHOTO & VISION OPPORTUNITIES

WHAT

•    National launch of Know Your Bones Community Risk Report 
(Fourth Edition 2025) hosted by Parliamentary Friends of Bone Health 

•    Advance copy of report available under embargo 

WHEN

•    Monday, October 27, 2025 between 11-11:30am 

WHERE

•    Senate Courtyard 28K, Parliament House, Canberra 

DOORSTOP INTERVIEWS, PHOTOS + VISION OPPORTUNITIES      

•    1:1 interviews + photo & vision opportunities available on site with  –            Sally Pearson OAM, doctors & patients 

•    Additional talent available for interview nation-wide (Drs, patients)
 

AVAILABLE FOR INTERVIEW

EXPERTS

Professor Peter Wong

Medical Director & Chair, Medical & Scientific Advisory Committee, Healthy Bones Australia; & Head of Rheumatology, Western Sydney Local Health District, SYDNEY (VISITING CANBERRA)

Professor Mark Cooper

Board Member, Healthy Bones Australia; President, Australian & New Zealand
Bone & Mineral Society (ANZBMS); Professor of Medicine & Head of Concord
Clinical School, University of Sydney, SYDNEY (VISITING CANBERRA)

Mr Greg Lyubomirsky

CEO, Healthy Bones Australia, SYDNEY (VISITING CANBERRA)

Dr Shoshana Sztal-Mazer

Medical Committee Member, Healthy Bones Australia; Endocrinologist; Clinical Lead, Metabolic Bone Service, Department of Endocrinology & Diabetes, Alfred Health, MELBOURNE (VISITING CANBERRA)

HEALTHY BONES AUSTRALIA AMBASSADOR

Sally Pearson, OAM 

Healthy Bones Ambassador, 37, GOLD COAST (VISITING CANBERRA)

AUSTRALIANS LIVING WITH OSTEOPOROSIS

Carole, 71

Retired business consultant who has sustained multiple bone fractures & loss of height, Glenning Valley, CENTRAL COAST, NSW (VISITING CANBERRA)

Elaine

Consumer advocate, GP practice manager, mum & grandmother living with severe osteoporosis, MELBOURNE (VISITING CANBERRA) 

BROADCAST VISION

MEDIA CONTACTS + INTERVIEWS

Kirsten Bruce & Lauren Corby, VIVA! Communications

M 0401 717 566 | 0410 387 103      

T 02 9968 3741 | 02 9968 1604

E kirstenbruce@vivacommunications.com.au | lauren@vivacommunications.com.au

EVENT INVITE

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